NIKE
JUST DO IT: Intrusive thoughts edition
A playful spin on Nike’s usual high-performance ads.
Instead of focusing on pushing past physical limits, this campaign inspires to push past your thoughts.
It’s a call for action, because with Nike, you don’t need to be the greatest. You just need to be human.
Nike is more than just sports clothes, it’s instinct, it’s a lifestyle, a lifestyle that gives you freedom and satisfaction.
What feels better than stepping on a crunchy leaf?
What more satisfying than finally fixing that wedgie?
Nike says you CAN do it.
With Nike, you are free.
With Nike, you are human.
With Nike, you are real.
You already thought of it. Just Do It.
(In the “real world” all these ads have NIKE products)
